Kanye West has revealed that he's selling Balenciaga, Adidas and Gap hoodies for just $20 a pop.
All three brands cut ties with the rapper's Yeezy lines after he made a number of antisemitic comments, including that he was going to go 'death con 3 on JEWISH PEOPLE'.
But Ye has his sights set on bigger things than fashion, as he explained that he's now making merch for his 2024 presidential run.
Yes, that's right – after years of speculation, it appears he's set to go up against Donald Trump in the hopes of becoming the next US president.
He made the announcement in a new interview with celebrity news site X17, in which he gave a tour of his Los Angeles office.
As they enter the building, Ye walks up to a series of clothing rails before showing off a pair of 'YE24' leggings.
"We got the Balenciaga right here but it's the YE24 merch," he explains.
A number of employees are seen sitting behind sewing machines in front more pieces from his election line.
After confirming he is definitely planning to run, West says: "Moving towards the future, what we do here is I cut up 100 hoodies from Yeezy, from Balenciaga, from the stuff we did at Gap, from the stuff we did at Adidas, and everything we do is going to cost $20."
Elaborating on his political philosophy, he continues: "We need to make sure that everyone can receive the same level of cuts, the same level of food, the same level of water, the same level of education, the curriculum, the engineering.
"We're beings with engineering opportunities, we're getting past the past. We're focused on the future."
Earlier on in the interview, the 45-year-old rapper introduced Milo Yiannopoulos as someone who's 'working on the campaign'.
For those not in the know, Yiannopoulos is a far-right commentator who has been reportedly linked to people associated with the neo-Nazi movement, as per Forbes.
And this isn't the first time the rapper has tried to become president, having run for office back in 2020.
Although he got around 70,000 votes, it was a mere drop in the ocean compared to the tens of millions who supported Joe Biden and Donald Trump.
What's more, Ye ended up forking over about $12.5 million of his own money to fund his presidential campaign.
This means he was spending about $200 on every single voter who cast a ballot for him.
He also suggested his failed campaign resulted in the breakdown of his marriage to ex-wife Kim Kardashian.
A lot has happened since then, and no doubt a lot more will do in the coming months.
Until then, it appears Ye's main focus right now is getting the merch out.