Gwyneth Paltrow has opened up about why she thought selling a vagina candle was a good idea.
The actor-turned-businesswoman attracted headlines around the world when she unveiled the candle titled 'This Smells Like My Vagina'.
People were understandably shocked.
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While most shoppers would want their home to smell like vanilla or strawberries, the thought of a woman's genital area aerating through your property certainly raised eyebrows.
But Paltrow reckons is empowering.
"This candle is really like that provocation to say like, ‘It’s amazing to be a woman in every way," she explained to the TODAY show.
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"It’s amazing to have that kind of power and you deserve to have that agency."
The creation started off as a joke between perfumer Douglas Little and Paltrow.
Goop's website explains how the actress blurted out 'Uhhh, this smells like a vagina,' as the pair worked on the fragrance.
The description goes on to say that the candle 'evolved into a funny, gorgeous, sexy, and beautifully unexpected scent'.
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So, what does vagina smell like I hear you ask? Well, according to Gwyneth it's a blend of geranium, citrusy bergamot, and cedar absolutes juxtaposed with Damask rose and ambrette seed.
According to Goop, the candle - which was made by artisanal fragrance brand Heretic - sold out within hours of it's release because apparently a lot of people are happy to part ways with $75 (£57) for the sake of a vagina-smelling candle.
Paltrow says people seem to be intrigued by the variety of items that are sold by Goop.
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Speaking to TODAY, the Se7en star said: "I always find it surreal — a little bit — when I come into a store and watch people as they mill around and ask questions and pick things up.
"It’s such a place of discovery for people and everybody’s always smiling when they’re in the store. So, I love coming into the store."
But she revealed that it was quite a shock to the system when she transitioned from Hollywood to the boardroom.
“I think it was probably around the time of winning the Oscar where you go from people kind of being curious about you or discovering you or rooting for you to it all being upended, and people really wanting to tear you down and take great pleasure in it,” she said.
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"Which ends up being a really beautiful lesson in knowing who you are. Loving the people you love. Being totally in integrity. And like f**k everybody else.”
Topics: Gwyneth Paltrow, Celebrity