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Americans Baffled After Finding Out Germany Is Trying To ‘Feed America’ With Emotional Advert

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Americans Baffled After Finding Out Germany Is Trying To ‘Feed America’ With Emotional Advert@teresamorcho/TikTok

Americans have been left confused by a German advert for food insecurity… in the US.

In 2020, amid the COVID-19 pandemic, more than 60 million people across the US turned to food banks and community schemes in order to feed themselves and put food on the table for their families.

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Over the years, ads in the likes of the US and UK reach out to people and tend to ask them to donate to causes in developing countries. However, a TikToker recently came across a commercial that spins it round, and asks Germans to help Americans struggling with food insecurity.

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Teresa Morcho (@teresamorcho) recently discovered the ad and posted it on TikTok, attracting nearly seven million views and thousands of shocked comments.

It opens on a little girl holding a teddy bear on a step, who ‘lives with little access to nutritious food’. The German narrator warns this could lead to diabetes, heart disease and a ‘costly dependency on the government’, and how America ‘needs Germany’s help’.

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German food insecurity ad for the US.Share Our Strength

It turns out the ad was developed by Great Nations Eat, a campaign launched by Share Our Strength six years ago. It was intended as satire with a purpose; raising awareness of America’s food issues, but not actually raising money.

‘This was really to try to think a little more disruptively to get people’s attention, to go right to the heart of the issue that people are not aware hunger is a problem in the United States,’ Billy Shore, the nonprofit’s CEO and founder, earlier told Fast Company.

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Topics: Viral, Germany, Now, TikTok, US

Credits

@teresamorcho/TikTok and 1 other
  1. @teresamorcho/TikTok

    Reply to @meowminzit

  2. Fast Company

    07-15-15 These Anti-Hunger Ads Ask People In Other Countries To Donate To Help Feed Americans

Cameron Frew
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