Twitter has formally launched its $7.99 a month blue tick verification scheme.
Elon Musk first mentioned the plans shortly after he officially took over the social media platform and now Twitter has shared more information on how it’ll work.
The new-look Twitter Blue has gone live on the iOS app, and has revealed what you’ll get for you money.
In a statement, Twitter said: “Starting today, we're adding great new features to Twitter Blue, and have more on the way soon. Get Twitter Blue for $7.99/month if you sign up now.
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"Blue checkmark: Power to the people. Your account will get a blue checkmark, just like the celebrities, companies, and politicians you already follow,
“Coming soon… Half the ads & much better ones.
“Since you’re supporting Twitter in the battle against the bots, we’re going to reward you with half the ads and make them twice as relevant.”
Until now Twitter’s verification system was used to identify authentic users on the platform such as celebrities, politicians and journalists.
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According to the update, it's currently available in the US, Canada, Australia, New Zealand and the UK.
On Saturday (November 5) Musk said the new system will be rolled out worldwide.
He wrote: "Far too many legacy "verified" checkmarks were handed out, often arbitrarily, so in reality they are *not* verified. You can buy as many as you want right now with a Google search.
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"Piggybacking off payment system plus Apple/Android is a much better way to ensure verification.
"As soon as we confirm it's working well in the initial set of countries and we have the translation work done, it will roll out worldwide."
It’s not clear what will happen to those who already have a blue tick but it’s been suggested they will be forced to stump up the $7.99 or lose it.
The update comes a day after Twitter began laying off thousands of staff.
Twitter co-founder Jack Dorsey apologised to staff saying he was aware Twitter employees were ‘angry with me’.
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In the statement he said Twitter staff ‘are strong and resilient. They will always find a way no matter how difficult the moment. I realise many are angry with me. I own the responsibility for why everyone is in this situation: I grew the company size too quickly. I apologise for that.’
Dorsey went on: "I am grateful for, and love, everyone who has ever worked on Twitter. I don't expect that to be mutual in this moment...or ever…and I understand.”
Topics: Elon Musk, Twitter, Technology