The iPhone 14 is here, along with the Apple Watch 8, the Apple Watch Ultra and a new set of AirPods which make for a lovely set of spanking new gadgets to get yourself if you've got the money.
Apple teased all sorts of snazzy new features for its devices, but a lot of people thought the tech giant picked a pretty dark theme to show these off to the public.
Its grand Apple Event product launch featured morbid scenarios such as a lady struggling to survive after a plane crash and a man about to be eaten by a bear. Yep, really.
Luckily for these fictitious people in the advert they had the wonderful new Apple Watch to save the day and solve all of their problems by signalling for help.
New sensors on the watch can monitor your health like never before, working out if you're in medical danger and even being able to work out if you've been in a car crash.
Damn Apple is really going "You're probably going to almost die but we can save you" throughout this #AppleEvent . Darkest Apple timeline— David ImeI (@DurvidImel) September 7, 2022
if u don’t buy apple watch ur gonna die— Quinn Nelson (@SnazzyQ) September 7, 2022
Lots of people picked up on the morbid theme and wondered why the company decided to show so many life or death scenarios to sell its new products.
While these are all useful features to have, even if nobody is planning on living a life fraught with car crashes, plane crashes and bear attacks, many thought it was a bit weird that Apple chose this as the selling point of its new slew of tech offerings.
Plenty took to social media to joke that Apple's marketing had taken a dark turn, with one saying the message they were taking away was 'wear an Apple Watch or you will die'.
Another said Apple's sales pitch had all gone a bit 'buy this or die', while a third person said the company 'straight up recreated a plane crash to sell their watches'.
Apple be like: “do you want to buy an Apple Watch or do you want to die?” #AppleEvent— Vincent Pradeilles (@v_pradeilles) September 7, 2022
Without the Apple watch, you will have a heart attack in a bear's stomach while in a plane crash https://t.co/7BMVJC7iN2— Alex Kantrowitz (@Kantrowitz) September 7, 2022
Others said it was an 'interesting choice' from Apple to be advertising its new products with 'morbid possibilities', while others said they were 'leaning into fear and uncertainty' with the advertising pitch.
More thought it was just incredibly strange to watch a mocked up plane crash which ended with the survivor reading a letter about how great the Apple Watch was.
Still, if you are, somehow, ever in a situation where you're having a heart attack and being attacked by a bear all on a plane that's crashing somewhere really remote at least now you know which watch you need to get.
UNILAD has contacted Apple for comment.
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