Important reason why Grammys performers didn't receive $36,000 gift bags this year
Stars celebrating one of the biggest nights in music got to enjoy a range of performances, heartfelt speeches and unusual outfits at this year's Grammy Awards, but one thing they didn't get is a gift bag.
This revelation marks a stark contrast to last year's event, when Los Angeles-based marketing company Distinctive Assets put together an impressive offering valued at $36,000.
Last year's bag was handed out to all of the event's presenters and performers, including Olivia Rodrigo, Billy Joel and Billie Eilish, and contained everything from a robotic pool cleaner to noise cancelling headphones.
The most expensive offering in the bag was a private performance from mentalist Carl Christman, which was valued at $25,000, according to CNBC.com.
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The bag contained almost 60 products, but this year the presenters and performers at the Grammys received absolutely nothing.
It might sound harsh, but there's actually a very good reason for the lack of gift bags this year.
Distinctive Assets has explained that a portion of its awards season talent gift bags have been converted this year into curated care packages which are being given to local residents who lost their homes when wildfires burned through Los Angeles.
Explaining the decision, Lash Fary, founder of Distinctive Assets, said: "As I looked at the products we had gathered for our first big event of 2025, I realized what a wonderful care package they would make.”
A tag on the new care packages reads: "Inside this care package, you’ll find items chosen with love and hope for brighter days ahead. Stay strong and let this small gesture remind you of the kindness and support surrounding you."
In keeping with previous gift bags, the care packages contain both useful and luxurious items for recipients, including a complimentary three-month disaster recovery membership from Bright Harbor, which 'helps survivors navigate the complexities of filing insurance claims, receiving government benefits and vetting vendors for remediation'.
Over the course of the 2025 awards season, the collaboration between Distinctive Assets and Bright Harbor will yield over $1 million of disaster recovery services donated to LA fire victims.
Other items in the care packages include products from the likes of L’Oréal Paris, ABLE Clothing, Dave’s Killer Bread, Frontera Wine, MOFT (Mobile Office for Travelers), PETA and Pets Are Family by Erika Sinner.
The Eaton and Palisades fires were among the most devastating blazes that struck Los Angeles in recent weeks, resulting in the deaths of 29 people and causing damage or destruction to almost 16,000 structures as they traveled across an area larger than Paris.
Topics: Wildfires, Los Angeles, Grammys, Celebrity, Money
Emily Brown