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Important reason why Grammys performers didn't receive $36,000 gift bags this year

Home> News> US News

Published 11:35 3 Feb 2025 GMT

Important reason why Grammys performers didn't receive $36,000 gift bags this year

Last year's gift bags contained almost 60 products

Emily Brown

Emily Brown

Featured Image Credit: Maya Dehlin Spach/FilmMagic

Topics: Wildfires, Los Angeles, Grammys, Celebrity, Money

Emily Brown
Emily Brown

Emily Brown is UNILAD Editorial Lead at LADbible Group. She first began delivering news when she was just 11 years old - with a paper route - before graduating with a BA Hons in English Language in the Media from Lancaster University. Emily joined UNILAD in 2018 to cover breaking news, trending stories and longer form features. She went on to become Community Desk Lead, commissioning and writing human interest stories from across the globe, before moving to the role of Editorial Lead. Emily now works alongside the UNILAD Editor to ensure the page delivers accurate, interesting and high quality content.

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Stars celebrating one of the biggest nights in music got to enjoy a range of performances, heartfelt speeches and unusual outfits at this year's Grammy Awards, but one thing they didn't get is a gift bag.

This revelation marks a stark contrast to last year's event, when Los Angeles-based marketing company Distinctive Assets put together an impressive offering valued at $36,000.

Last year's bag was handed out to all of the event's presenters and performers, including Olivia Rodrigo, Billy Joel and Billie Eilish, and contained everything from a robotic pool cleaner to noise cancelling headphones.

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The most expensive offering in the bag was a private performance from mentalist Carl Christman, which was valued at $25,000, according to CNBC.com.

Billie Eilish was among the stars who got a gift bag last year (Jason Armond / Los Angeles Times via Getty Images)
Billie Eilish was among the stars who got a gift bag last year (Jason Armond / Los Angeles Times via Getty Images)

The bag contained almost 60 products, but this year the presenters and performers at the Grammys received absolutely nothing.

It might sound harsh, but there's actually a very good reason for the lack of gift bags this year.

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Distinctive Assets has explained that a portion of its awards season talent gift bags have been converted this year into curated care packages which are being given to local residents who lost their homes when wildfires burned through Los Angeles.

Explaining the decision, Lash Fary, founder of Distinctive Assets, said: "As I looked at the products we had gathered for our first big event of 2025, I realized what a wonderful care package they would make.”

A tag on the new care packages reads: "Inside this care package, you’ll find items chosen with love and hope for brighter days ahead. Stay strong and let this small gesture remind you of the kindness and support surrounding you."

The gift bag contains a disaster recovery membership (GABRIEL BOUYS/AFP via Getty Images)
The gift bag contains a disaster recovery membership (GABRIEL BOUYS/AFP via Getty Images)

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In keeping with previous gift bags, the care packages contain both useful and luxurious items for recipients, including a complimentary three-month disaster recovery membership from Bright Harbor, which 'helps survivors navigate the complexities of filing insurance claims, receiving government benefits and vetting vendors for remediation'.

Over the course of the 2025 awards season, the collaboration between Distinctive Assets and Bright Harbor will yield over $1 million of disaster recovery services donated to LA fire victims.

Other items in the care packages include products from the likes of L’Oréal Paris, ABLE Clothing, Dave’s Killer Bread, Frontera Wine, MOFT (Mobile Office for Travelers), PETA and Pets Are Family by Erika Sinner.

The Eaton and Palisades fires were among the most devastating blazes that struck Los Angeles in recent weeks, resulting in the deaths of 29 people and causing damage or destruction to almost 16,000 structures as they traveled across an area larger than Paris.

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