Chiefs vs Jets match was the most watched Sunday NFL game since the Super Bowl
Taylor Swift's second appearance in two weeks has seen a huge boost to NFL viewership numbers.
The Taylor Swift effect is in full force at the NFL.
The 33-year-old attended her second game in as many weeks to cheer on her rumored boyfriend Travis Kelce as the Kansas City Chiefs took on the New York Jets.
The Chiefs managed to narrowly defeat the Jets 23-20 in an enthralling match at MetLife Stadium in New Jersey.
It was such a big game that it appears to have been the most watched Sunday night NFL game since the Super Bowl.
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Variety has reported that preliminary data from NBC, Peacock, NBC Sports Digital, and NFL Digital platforms indicates a whopping 27 million tuned into the match.
That's 22 per cent higher than last year's Week 4 game.
Viewership from girls aged 12 to 17 skyrocketed by 53 per cent 'from the season-to-date average of the first three weeks of Sunday Night Football', according to Variety.
There was a similar trend in other age brackets, with 24 per cent more women aged 18 to 24 tuning in, along with 34 per cent of women 35 and older.
But it wasn't just Taylor Swift who was in attendance at MetLife stadium.
She was also there with Blake Lively, Ryan Reynolds and Hugh Jackman, who all looked like they were having the best time.
The Daily Mail says the TV broadcast of the match cut to Taylor Swift a whopping 17 times during the game.
While her attendance has seen a spike in young women watching the NFL, it seems like some people aren't too happy with the pop star taking all the attention.
Right-wing commentator Tomi Lahren said: "The wall-to-wall coverage of Taylor Swift at this game is annoying AF. I don't even like football and I agree it's destroying football. Just enough."
Another viewer added: "What’s all this hype about ? There are tens of those celebrities watch football every Sunday! Grow up people!"
A third wrote: "I love football and this is annoying AF."
A fourth commented: "In case anyone didn't hear, Taylor Swift was at the game. And NBC made it r-e-a-l-l-y annoying."
Others tried to suggest that it was all a conspiracy to get more people to watch the NFL and Swift was just being paid to be there.
Who knows what will happen next time Taylor and her pals turn up to an NFL game but you can imagine it will only continue to get rave numbers.
Topics: NFL, Taylor Swift, Kansas City Chiefs
Stewart Perrie