Meta Verified will cost users $12 a month as Facebook rolls out subscription program

There have been a lot of changes happening on Twitter lately, and now Meta is following suit.

The company - which owns Facebook and Instagram - has announced a 'new product' called Meta Verified, which aims to increase 'authenticity and security'.

For $11.99 per month (£10) on the web or $14.99 (£12.50) per month on Apple and Android operating systems, Meta will use a government identification to verify a user's account and give it a blue badge.

Previously, Meta's blue badges were free and reserved for notable public figures or businesses.

Iain Masterton / Alamy Stock Photo

Meta Verified will also get access to exclusive features and increased visibility and reach.

Testing will begin in New Zealand and Australia this week and will roll out to other countries soon.

Announcing Meta Verified on Sunday (19 February), Facebook co-founder Mark Zuckerberg said: "Good morning and new product announcement: this week we're starting to roll out Meta Verified - a subscription service that lets you verify your account with a government ID, get a blue badge, get extra impersonation protection against accounts claiming to be you, and get direct access to customer support.

"This new feature is about increasing authenticity and security across our services.

"Meta Verified starts at $11.99 / month on web or $14.99 / month on iOS. We'll be rolling out in Australia and New Zealand this week and more countries soon."

Meta Verified is aimed at influencers and others who use social media for their business but are not notable public figures, and Meta said public figures and others who were previously verified will not be affected by the change.

It comes after Twitter attracted controversy last year by charging users $8 dollars (£6.65) per month for Twitter Blue, which verifies their account with a blue tick.

Responding to a tweet announcing the news of Meta Verified, Twitter owner Musk wrote: "Inevitable."

ZUMA Press, Inc. / Alamy Stock Photo

On Saturday (18 February), Twitter took its service a step further, announcing that Twitter users would lose their ability to secure their accounts with two-factor authentication unless they pay the $8 monthly Twitter Blue subscription.

Social media companies have been trying to find new revenue sources as online advertising slows.

Earlier this month, Meta announced its third consecutive quarter of revenue decline despite an increase in users.

The company announced it was laying off 11,000 workers, or 13 percent of its workforce, in November.

Topics: Facebook, Mark Zuckerberg, Money, Social Media

Jake Massey

Jake Massey is a journalist at LADbible. He graduated from Newcastle University, where he learnt a bit about media and a lot about living without heating. After spending a few years in Australia and New Zealand, Jake secured a role at an obscure radio station in Norwich, inadvertently becoming a real-life Alan Partridge in the process. From there, Jake became a reporter at the Eastern Daily Press. Jake enjoys playing football, listening to music and writing about himself in the third person.

@jakesmassey