Justin Bieber Launches His Own Cannabis Range

Justin Bieber is getting into the cannabis market, but aside from being a savvy business move, there’s an interesting reason behind his latest venture.

He said:

I’m a fan of Palms and what they are doing by making cannabis approachable and helping to destigmatise it – especially for the many people who find it helpful for their mental health.

I wanted to make sure that I was doing something with them that felt genuine, and PEACHES felt like a good place to start.

Speaking to Vogue, Bieber recalled that, after revealing his drug use after having risen to fame as a clean cut teenage idol, he felt many attempted to shame him for being open about recreational cannabis.

‘Weed was something that I felt people tried to make me feel bad for enjoying,’ he said. ‘But I’ve now found a place in my life for weed products that have been beneficial in my human experience.’

What’s more, Bieber says that his collaboration with Palms is all for a good cause, with proceeds from the Peaches packs going to two charities: Veterans Walk and Talk, a charity that promotes cannabis and psychedelics drugs as an alternative form of therapy treatment for ex-service personnel, and criminal justice reform group the Last Prisoner Project.

Bieber joins a growing number of celebrities jumping onboard the fast-growing recreational cannabis market, with Jay-Z, Willie Nelson and even Martha Stewart among the famous faces to have leant their names to similar products over the past few years.