Vegans Slam ‘Psychopath’ Butchers For Their ‘Vile’ Sign Outside Of Shop


Vegans Slam ‘Psychopath’ Butchers For Their ‘Vile’ Sign Outside Of ShopAlamy

A family butchers’ in Edinburgh has been slammed by vegans for a ‘vile, ignorant’ sign outside the shop.

W.M. Christie Butchers, in Bruntsfield, suddenly became the subject of backlash on social media after a snap of its chalkboard sign was shared to a Facebook vegan group. Members have since branded the owners ‘psychopaths’ for poking fun at the vegan diet.


However, the butchers’ owner, Willie Christie, hasn’t taken much notice of the complaints, defending his sign as ‘a simple joke and banter’.

The sign in question read, ‘Every day thousands of innocent plants are killed by vegetarians. Help end the violence and eat meat.’

A photo was shared to Vegan Edinburgh by Jakub Dragon, a 22-year-old student in the Scottish capital, who wrote, ‘Spotted at family butcher in Bruntsfield, sooo funny!’


Speaking to Edinburgh Live, he added, ‘I just think it’s nonsense, I don’t understand, how can they justify killing an animal like that. It only brings anger and fights, and I don’t find that funny. Surely eating plants is less damaging to the environment, and plants, unlike animals, are not sentient.’

Several members echoed Dragon’s anger. ‘F*cking psychopaths,’ one wrote. ‘So if I interpreted that right we need to eat the humans because it was humans that killed the plants too?’ another commented.

‘Jeez, the ignorance is astonishing. Plants are not sentient and exist in synergy with humans and animals as a food source. You just can’t say I murdered a carrot. People will cling to all sorts of nonsense to justify murdering animals…. animals that have exactly the same fundamental wishes as us – to be happy, safe and free from suffering,’ a third wrote.


Meanwhile, Christie doesn’t seem to be too bothered – if anything, he’s happy about the publicity. ‘As it it’s Veganuary, isn’t it fitting it could be Meatanuary too? It wasn’t malicious in anyway, just a simple joke and banter,’ he said.

‘People have taken it wrongly. We are surrounded with people telling us to go vegan and vegetarian, yet my business is a butchers’. We sell meat and I’m promoting my business. Everyone is entitled to their own opinion and I respect that, I’m just expressing mine. And it seems to have worked, given the attention my butchers’ has now received.’

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Topics: Food, Edinburgh, Scotland, Vegan


Edinburgh Live
  1. Edinburgh Live

    Edinburgh vegans fume over 'ignorant' butcher's sign - but not everyone agrees

Cameron Frew
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