Noodle the Pug, a dog who rose to fame on the social media platform TikTok, has sadly died.
The pug entertained 4.5 million followers on TikTok, and many have offered their condolences since his passing was announced.
Noodle became a hit with the 'no bones' game, something he and owner Jonathan Graziano played every morning.
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Jonathan would record whether Noodle would stand up or flop back over onto his dog bed.
When the dog flopped, his owner would declare it 'no bones' day - which would advise viewers not to take any risks and essentially have a 'self-care' day.
But if Noodle stood, this was a cause for celebration, and of course would be known as 'bones' day.
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It was Jonathan who took to social media on Saturday to announce to his big audience that Noodle had passed away.
Speaking to his followers, he said: "I'm so sorry to have to tell you this, but Noodle passed yesterday.
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"He was at home. He was in my arms and this is incredibly sad, it's incredibly difficult. It’s a day I always knew was coming, but never thought would arrive.
"Although this is very sad, I wanted to let you know and I wanted to encourage you to celebrate him while we’re navigating this sadness."
He continued: "He made millions of people happy. Thank you for loving him. Thank you for embracing us.' He added that Noodles died at home in his owner's arms.
"It has been the privilege of my life to care for Noodle these past 7 years. The sweetest man there has ever been and will ever be.
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"Give your dog a cheese ball tonight, but it has to be the fake stuff."
Since Noodle rose to fame on TikTok in 2021, no one could have expected it to go big so quickly.
In just a year, Jonathan and his dog have done multiple TV interviews and even a children's book inspired by Noodle was released this summer.
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Fans of Noodle have taken to the comments section of the emotional video to offer their condolences.
One fan said: "Now everyday is bones day...I'm so sorry for your loss! Noodle was loved by all and will never be forgotten!"
A second added: "We are all allowed one no bones day and then we can only have bones days in his honour."
And a third said: "Noodle was the luckiest dog in the world to have you as his person. We are sending you so much love."
Callum Jones